The most crucial phase of any video or campaign is where creativity meets strategy. During this early stage, we will collaborate to understand your project objectives, expected deliverables and intended audience. This will help us define your strategic elements, guiding every decision we make — from selecting the most suitable social platforms and determining the ideal video length to crafting the right messaging and tone. Our goal is to ensure that every element of your project is strategically aligned to maximise impact and engagement.

In the pre-production phase, I work with you in organising every critical aspect of the shoot. This includes creative elements like scripting and storyboarding, as well as logistical considerations such as establishing project timelines, selecting contributors or casting, and booking crew members whose expertise perfectly aligns with our project goals.

By the end of this phase, we’ll have a comprehensive blueprint of the entire project. You’ll gain a clear understanding of how the video(s) are expected to turn out, ensuring there are no surprises and that every detail aligns with our vision.

This is where all our hard work comes together. Our skilled team, consisting of freelance Camera Operators, Directors of Photography (DoPs), Sound Engineers, and Lighting Gaffers, will contribute their specialised expertise ensuring that the final product not only meets but exceeds your expectations.

Now, put your feet up and have a cuppa. In this phase, I use my professional editing software to weave your footage into a cohesive and compelling narrative that perfectly aligns with your video objectives.

Post-production tasks include editing, music selection, sound design, motion graphics, colour grading, and incorporating visual effects. Each element is meticulously crafted to effectively convey your story, ensuring the final product is delivered on time and within budget.